A New website

ASSA ABLOY Entrance Systems Belux

Before Growth-Hero

How we dominated the entire market with SEO & Google Ads in less than 18 months

ASSA ABLOY Entrance Systems is a global benchmark in access solutions: from sectional doors (also called ‘sectionaalpoorten‘) to automatic doors and industrial gates.

But digitally, the Belgian and Dutch markets weren’t where they should be. They needed structure, visibility, and above all: dominance on Google.

When we started our collaboration, we had three clear goals:

392 / 5,000 +200% organic traffic
#1 dominance across all major product categories
More commercial leads than ever
More than 40% reduction in cost per lead through Google Ads
Strong growth in quote requests and installations
The combination of SEO + Google Ads + strategic internal linking ensured that ASSA ABLOY is now positioned digitally exactly where it belongs: at the very top.

We started with a fundamental analysis of:

This was followed by a restructuring:

Result: Google finally understood which pages were truly important.

We rewrote and optimized product pages so they:

Each page was equipped with:

FAQs based on NLP and competitor analysis
internal links to relevant product families
logical semantic contexts around “sectional doors,” “automatic doors,” and “industrial doors.”

Thanks to:

Today, ASSA ABLOY Entrance Systems ranks in Belgium and the Netherlands: