Welcome to Growth-Hero’s About Us page, where the Mediterranean sun meets marketing magic – and where two charming cats might just have had a paw in our story.
You see, this isn’t your typical agency origin tale. It’s a mix of feline antics, island vibes, and one big idea that transformed a dream into reality…
It all started on a breezy afternoon in Paphos, Cyprus.
Picture this: I had just swapped the drizzly days of Belgium for the sun-drenched shores of Cyprus, ready to embark on a new chapter. With sand between my toes and the sound of the waves in the distance, I felt like I was on the brink of something big.
As I settled into my new home, unpacking boxes and adjusting to island life, I heard a soft scratching at the door. Opening it, I was greeted by two wide-eyed cats. They looked at me as if to say, “You’re in our territory now.” These cats weren’t just visitors; they were like tiny, furry island ambassadors, full of curiosity and confidence.
As the days passed, these two cats became my constant companions. They followed me to cafes, joined me on walks, and even sat by my side as I scribbled notes and sketched out plans for my new business venture. It was during one of these brainstorming sessions, with the cats lounging lazily in the sun, that inspiration struck.
Why not make these cats the mascots of my new digital marketing agency?
They embodied everything I wanted Growth Hero to be: independent, curious, agile, and always landing on their feet, no matter what. Plus, who wouldn’t be charmed by a business that had two island cats at its heart?
This wasn’t just a fun idea—it was the spark that brought Growth Hero to life. The more time I spent with these cats, the more I realized they represented the spirit of the agency I was building. Like them, I wanted Growth Hero to be sharp, sleek, and always one step ahead, ready to pounce on the best opportunities for our clients.
With my feline friends as my muses, I threw myself into creating Growth Hero. Late nights turned into early mornings as I developed a brand that was as polished as a cat’s fur and as strategic as their hunting instincts. The cats, of course, were never far away, keeping a watchful eye on my progress (and occasionally knocking a pen off the table for good measure).
The island lifestyle—relaxed, creative, and full of potential—became the foundation of Growth Hero’s approach to digital marketing. I wanted to bring that same sense of adventure and discovery to every project, ensuring that each client felt the same excitement and possibility that I did when I first arrived in Cyprus.
Now, let’s take a moment to clear the air.
While the story of the cats and the island life makes for a delightful tale, there’s a bit of creative license at play here. I’m Benjamin Samaey, the founder of Growth Hero, a freelance performance marketer & owner of Robusmedia, who started this journey in 2024 after relocating from Belgium to Cyprus.
The cats? Well, those are just two cats I found during a late-evening walk in Paphos. The whole story around it was just my creativity, and I also have no idea where the cats currently are.
However, the passion, creativity, and drive behind Growth Hero are absolutely genuine. Whether you’re here for the whimsical story or the top-notch marketing services, you’re in good hands.
Welcome to Growth Hero, where we’re ready to make your brand’s story as compelling as ours!
Benjamin Samaey started his studies at Devine – Kortrijk in Belgium, and applied for a VAT number in the first year.
(Jeez, talking about being impatient starting a business)
My first job; driving & cleaning fancy cars. I studied after-hours and did some web development work for a cheap price to build my portfolio, while learning about SEO & Google ads.
Figured I’ve cleaned enough cars in my life and wanted to push through with my freelance digital marketing work. Got my first few clients doing a lot of cold outreach.
Covid-19 hit. Both a very scary time and a blessing. Panic all-along and no work at all. After a few months, people started realising being “online” was more important than ever.
Worked & studied my ass off for 3 years; Working 12 to 14 hour-days, including the weekend, while expanding my skillset. Also launching a few affiliate websites.
Figured I could do my work and serve my current clients from anywhere in the world, as long as I have internet. So I decided to relocate to Cyprus and start “Growth-Hero”, to serve clients internationally.
A handpicked team of experts based in both Belgium and/or Cyprus, dedicated to improving your online growth.
Founder of Growth-Hero Cyprus & Robusmedia in Belgium. WordPress web developer, SEO & PPC Expert since 2014 with experience in affiliate marketing and e-commerce.
Growth-Hero was founded in 2024 by Benjamin Samaey, during his relocation from Belgium to Cyprus. Before that, he’s been in business as a freelance performance marketeer for clients and working as affiliate marketer & e-commerce expert for some of his own projects.
We’re not your typical agency – our aim is to be your growth partner. At Growth-Hero, we combine cutting-edge tech with creative flair to deliver results that matter. Plus, we’re all about transparency, collaboration, and having a bit of fun along the way. We’re here to make your brand shine, not just blend in. Every penny you invest in us, should get you more leads & sales.
Oh, and by the way, we have a no-results, no-pay policy. Just ask for it! 😉
Absolutely! We’re always on the lookout for fresh talent and big thinkers.
If you’re passionate about digital marketing, love solving challenges, and want to work in a dynamic, fun environment, check out our careers page. Who knows? You might just be our next hero!
Our pricing is all about flexibility.
For most projects, we tailor our rates to fit your specific needs – whether that means a flat project fee or hourly rates for smaller tasks. And if you’ve got a killer idea but a tight budget, we’re open to getting creative. For projects we really believe in, we’re even prepared to work ‘free’ in return for equity or shares.
It’s all about finding the right partnership to help your vision thrive!
We don’t believe in overnight miracles, but we do believe in quick wins.
Depending on your goals and the services you choose, you can start seeing noticeable improvements in as little as a few weeks. We’re all about sustainable, long-term growth, so buckle up – this is going to be a fun ride.
For real though: at Growth-Hero we firmly believe in AI. It makes our -and our clients’- life significantly easier and more enjoyable.